Privacy Policy

Last Updated: 31/08/2026

Welcome to House of LK. We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your personal information when you visit our website https://houseoflk.com and purchase our jewellery products.

By using our website, you agree to the collection and use of information in accordance with this policy.

Who We Are (Data Controller)

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, the data controller responsible for your personal information is:

  • Business Name: House of LK
  • Trading Address: 11 Laverne Drive, Great Sankey, Warrington, Cheshire WA5 3TR
  • Email: laurahouseoflk@gmail.com

The Personal Data We Collect

We may collect, process, and store the following types of personal information:

  • Identity Data: First name, last name, title.
  • Contact Data: Billing address, delivery address, email address, telephone number.
  • Transaction & Order Data: Details about products purchased, order values, order dates, and payment confirmations (note: we do not store full credit/debit card numbers on our servers; payments are processed securely by third-party payment gateways).
  • Technical Data: IP address, browser type and version, time zone setting, operating system, and platform.
  • Usage Data: Information about how you navigate and interact with our website.
  • Marketing & Communications Data: Your preferences in receiving marketing emails and newsletters from us.

How We Collect Your Data

We use different methods to collect data from and about you, including:

  • Direct Interactions: When you fill in forms, create an account, purchase products, subscribe to our newsletter, enter a competition, or contact customer support.
  • Automated Technologies or Cookies: As you interact with our website, we automatically collect Technical Data about your equipment, browsing actions, and patterns.
  • Third Parties: Payment service providers (e.g. PayPal), courier and delivery services (e.g., Royal Mail, DPD), and analytics providers (e.g., Google Analytics).

How We Use Your Personal Data and Our Legal Basis

We only use your personal data when the law allows us to. Most commonly, we process your personal data under the following legal bases:

  • Performance of a Contract: To process and deliver your jewellery orders, manage payments, and provide customer support.
  • Legitimate Interests: To improve our website and products, protect against fraud, and maintain network security.
  • Consent: To send you direct marketing communications via email (you may withdraw your consent at any time).
  • Legal Obligation: To comply with tax, accounting, and regulatory requirements (such as retaining sales records for HMRC).

Sharing Your Personal Data

We may share your personal information with trusted third parties to fulfill our services to you:

  • Payment Processors: To securely process card and online transactions (e.g., Stripe, PayPal, Apple Pay).
  • Delivery & Courier Partners: To deliver your orders to your specified address (e.g., Royal Mail, Evri, DPD).
  • Service Providers: Website hosting platforms (e.g., WooCommerce, WordPress), email marketing software, and IT support.
  • Professional Advisers & Regulators: Accountants, lawyers, and public authorities (such as HMRC) where required by law.

We require all third parties to respect the security of your personal data and treat it in accordance with the law. We do not sell your personal data to third parties.

International Data Transfers

Some of our third-party service providers may be based outside the UK. Whenever we transfer your personal data outside the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • Transferring data to countries that have been deemed to provide an adequate level of protection by the UK government.
  • Using specific standard contractual clauses approved for use in the UK.

Data Security and Retention

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorised way, altered, or disclosed.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying legal, accounting, or reporting obligations (such as keeping financial records for up to 6 years in line with UK tax regulations).

Cookies and Tracking

Our website uses cookies to distinguish you from other users, provide basic shopping cart functionality, and improve your browsing experience. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. Please note that if you disable essential cookies, some parts of our website may become inaccessible or not function properly.

Your Legal Rights

Under the UK GDPR, you have the following rights regarding your personal data:

  • Right of Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete data.
  • Right to Erasure: Request the deletion of your personal data where there is no good reason for us continuing to process it.
  • Right to Restrict Processing: Ask us to suspend processing your personal data in certain scenarios.
  • Right to Data Portability: Request transfer of your data to you or a third party.
  • Right to Object: Object to processing based on legitimate interests or direct marketing.
  • Right to Withdraw Consent: Withdraw consent at any time where we rely on consent to process your data.

To exercise any of these rights, please contact us at laurahouseoflk@gmail.com

Contact Us and Complaints

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

If you are not satisfied with how we handle any privacy complaint, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues: